Hero images can be set on a per page basis using the WordPress featured image setting. Categories and tags can also have unique hero images set too by giving the image a special name. For example, to set the hero image of the “Branding” category follow the steps below:
- Upload the background image to your site’s Media Library
- Change the title of the image to “category-branding”
- Visit the Branding category page and see the new hero image
Tags and other custom taxonomies work the same way, just replace the “category-” prefix with the name of the taxonomy, e.g “tag-branding”.
Subtitles can be added to any page using the Excerpt field on the Edit Page screen. Make sure the Excerpt setting is checked under Screen Options.